The Republic Act No. 8370, also referred to as the “Children’s Television Act of 1997,” established the National Council for Children’s Television (NCCT) with the goals of monitoring the implementation of the Act and other relevant government policies and regulations, as well as encouraging the production and broadcasting of developmentally appropriate television programming for children.
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NCCT develops policies and plans for kid-friendly and educational television; supports the creation of these shows programs by recommending to Congress measures for the provision of incentives and managing the National Endowment Fund for Children’s Television; retains up-to-date on children’s television shows that are aired during child viewing hours and takes appropriate action, such as disseminating information and recommending courses of action to the relevant regulatory agencies; and promotes media education through formal and informal classroom settings.
Programs
The NCCT offers the following programs:
Policy Research Section (PRS)
Academic Research on Children and Media
To prepare future policies and initiatives about children and television, NCCT strives to establish a connection with the broadcast media, civil society organizations, and other sectors (including children, parents, and teachers) as end-stakeholders.
Recognizing its status as a learner-centered public institution, NCCT makes sure that all of its developed programs, activities, and policies are supported by solid data. This can only be accomplished by using comprehensive and pertinent data from proven and presented academic research on children and media. The results of research play a major role in policy studies and guarantee that the agency’s programs are up-to-date and responsive to the trends of the day.
Media Monitoring Section (MMS)
Child-Friendly Content Standards (CFCS)
CFCS is a program that aims to safeguard children from exploitation and show them television that relates to their interests, needs, and concerns.
CFCS refers to television content that may not be especially made with kids in mind, but that still promotes kids’ healthy growth and doesn’t include any material that could endanger kids’ mental, physical, or emotional health. These are available for all ages and are available in a variety of kid-friendly forms and genres.
Dialogue With Content Creators
One way to address important concerns related to children and media is through a dialogue between the NCCT and the Content Creators. To promote child-friendly content or at the very least incorporate tale aspects that will serve children’s best interests, NCCT invites authors, producers, and directors to engage in discourse through dialogue. Moreover, NCCT may be able to identify possible policy recommendations regarding children and media.
The dialogue seeks to create kid-friendly content, comprehend the benefits and drawbacks of television, acknowledge the significant influence it has on children’s physical, socioemotional, cultural, and moral development, use critical thinking when consuming media messages, and transmit their worldviews via audiovisual media.
National Children’s Broadcasting Day (NCBD)
The National Children’s Broadcasting Day is celebrated every second Sunday of December. On this day, radio and television stations all around the country dedicate at least three (3) hours of airtime to programs that are solely for or about children.
According to the United Nations Convention on the Rights of the Child, children should be able to exercise their rights to freedom of thought and expression through child-friendly entertainment that also promotes positive values. Children are welcome to participate as visitors or performers.
Media And Information Literacy Education Services (MILES)
TeleBibo – TeleBibo is a children’s media and television literacy seminar-workshop. This program strives to produce a population of media and information-literate Filipino children by giving them the tools to assess, analyze, and invent new ideas for Child-Friendly Television (CFTV) programs that promote the holistic development of the children.
Katuwang Sa Mapanuring Panonood (KaSaMaPa) – KaSaMaPa is a parent and guardian orientation program on smart TV parenting. This orientation program, which lasts the entire day, aims to create a community of adults who can evaluate media messages and help children choose and comprehend media content. Alongside lectures on media, society, and media literacy, this national program for parents and guardians also covers child-friendly television standards, ethical media parenting, and creating an action plan for local media usage.
Understanding And Utilizing Media In Teaching (UUMT)
The UUMT seminar workshop focuses on integrating media literacy into K–12 curricula. Media literacy education is only included in the basic education curriculum during the second semester of Grade 12. The program was further expanded and adapted to target the most critical demands of Filipino teachers to meet their continuing education needs.
The seminar workshop includes critical thinking workshops, lectures on comprehending media texts and environments, and exercises on incorporating media literacy into classroom discussions.
Program And Content Development Section (PCDS)
DokyuBata – DokyuBata is a television documentary dedicated to celebrating Filipino children.
This encourages and promotes the creation and dissemination of child-friendly content. NCCT will be inviting college and high school students to make and submit documentaries for the event. NCCT releases its DokyuBata theme each year. For participants, the theme will act as a guide as they create and develop the content for their documentaries.
DokyuBata will be divided into two age groups: Young Adults (18–23 years old) and Children (12–17 years old). The video documentary entry for the Children’s Division should last from three (3) to five (5) minutes, and for the Young Adult Division, from six (6) to ten (10) minutes.
Grant Administration
Endowment Fund for Children’s Television Program
With a specific focus on Filipino children, the National Endowment Fund for Children’s Television has been created to support the development of high-quality indigenous programming for children’s television and other media. The Council will offer access to the Fund to qualifying producers and organizations that have demonstrated their ability to generate high-caliber children’s television content through a grant application process.
Independent producers, institutions, and organizations—including youth organizations—that lack access to national network resources will be granted priority.
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Video: Tree, Two, One | DokyuBata – CLTV36 x National Council for Children’s Television
The National Council for Children’s Television (NCCT) creates lots of programs, including DokyuBata. Watch a DokyuBata episode, Tree, Two, One, in collaboration with CLTV36 and NCCT.
Contact Information
Website: https://ncct.gov.ph/
Facebook: https://www.facebook.com/NCCT.PH/
Contact Number: (02) 8529-5189; (02) 8529-5473
Email Address: secretariat@ncct.gov.ph